HOUSTON (March 22, 2010) - Mitsubishi Forklift Trucks (http://www.mit-lift.com)) recently announced the winners of the 2010 "Quest For Excellence" Dealer of the Year award. Recipients of this award are recognized based on 2009 sales performance, customer relationships and operational knowledge of Mitsubishi forklift trucks. Dealers receiving this award have exceeded expectations in both new machine and parts sales.

HOUSTON (February 1, 2010) - Mitsubishi Forklift Trucks (http://www.mit-lift.com), manufacturer of reliable and affordable forklift trucks for hard-working applications, announced today the introduction of its new line of mid-size Internal Combustion (IC) pneumatic tire forklift trucks. Offered in five capacities, ranging from 8,000-12,000 lbs., the trucks are designed for heavy-duty applications, such as lumber, cement and pipe. Several new product enhancements will also be offered to customers as part of the existing Class 4 and 5 product lines.

"Mitsubishi Forklift Trucks remains committed to providing reliable and affordable forklifts for our customers," said Jeff Rufener, vice president of marketing, Mitsubishi Forklift Trucks. "Our focus is to continue to manufacture equipment that will be the best in operator comfort and control, while still meeting our customers' budget needs."

The following highlights the new product and enhancements to the Mitsubishi Forklift Trucks product line.

HOUSTON (October 4, 2009) - Mitsubishi Forklift Trucks of Houston (http://www.mitlifthouston.com), the factory dealership owned by Mitsubishi Caterpillar Forklift America, Inc. (“MCFA”) (http://www.mcfa.com), is launching their campaign, “Real Men Drive Pink,” which focuses on raising awareness about male breast cancer. “We’re auctioning a PINK electric forklift truck as the cornerstone of the campaign,” says Landre Eagleton, general manager. “Forklifts tend to be perceived as ‘macho,’ so this focus to increase awareness with our customers, operators and the public is a great fit. We also have a few more events under development.”

HOUSTON (September 28, 2009) - Mitsubishi Forklift Trucks (http://www.mit-lift.com), manufacturer of reliable and affordable forklift trucks for hard-working applications, released a list of tips on how to recognize and avoid common forklift truck abuse applications that can create costly downtime for customers.

HOUSTON (May 11, 2009) - Mitsubishi Forklift Trucks (http://www.mit-lift.com), manufacturer of reliable and affordable forklift trucks for hard-working applications, released its top 10 spring cleaning and maintenance tips to help ensure forklift trucks keep on running through the summer heat.

HOUSTON (Feb. 18, 2009) - Mitsubishi Forklift Trucks, known for providing affordable and hard-working forklift trucks, today announced the winners of its "Keeps on Running" contest, a competition that invited customers to show how their Mitsubishi forklift truck has withstood the test of time.

HOUSTON (October 17, 2008) - Mitsubishi Forklift Trucks, known for providing affordable and hard working forklift trucks, announced today its Keeps on Running contest, which launched in August and runs through the end of November, is now open to all Mitsubishi forklift truck customers for a chance to win complimentary Planned Maintenance (PM) service for up to one year.

HOUSTON (August 20, 2008) - Mitsubishi Forklift Trucks, known for its value and long-term reliability, today announced the name change of its Houston dealership from Lone Star Lift to Mitsubishi Forklift Trucks of Houston.